A ding is an ancient Chinese three-legged bronze cauldron. Knowing that a ding is unstable and of no use if one leg is too long or short, the Company’s founders applied the same logic to business, recognizing that transactions between the consumer, seller, and producer would be unsustainable if only one of them stands to gain or lose. Today, PILOT continues to ensure a balanced relationship between partners and all other stakeholders when pursuing business.
The Company’s founders understood that working toward a goal could cause hardships, but that accomplishing a goal is a genuine source of joy. Therefore, they believed that everyone in the Company should share successes and sacrifices together in a spirit of solidarity, and work in unison to make the business thrive in cooperation with business partners. This principle is reflected by PILOT’s former trademark, a lifesaver or ring buoy, representing the “unsinkable” desire for sound, stable operations.
This principle is rooted in an experience of one of the Company’s founders, Ryosuke Namiki. In his youth, he worked as an engineer onboard a ship that encountered an unusually violent storm at sea. The crew struggled to keep the ship afloat for two days and nights. Miraculously, everyone overcame the situation and survived by banding together. In the same way, the Company has faced many trials since being founded; Every time, the employees demonstrated a collective will to overcome difficulties, get through any crisis, and ensuring that the business continues to grow vigorously.
The Company’s founders aspired to become maritime pilots in their youth, and to encourage themselves to achieve that goal, they often reminded each other to always work hard because as long as some progress is made every day, even at a slow pace, the day will come when they come out on top. Indeed, they chose pilot as the name for the Company’s inaugural product, a fountain pen with a gold nib — the first of its kind made in Japan — and later as the Company name. This principle expresses how being consistent and steadfast is essential for a business to grow, while warning against conceit and procrastination
This principle expresses the founders’ conviction that nothing is impossible, regardless of the task, as long as it is approached earnestly and in good faith. Conversely, this principle implies that any plan, no matter how good or ingenious, cannot be completed without devotion and serious effort. Since the Company’s founding, the principle of conducting business in good faith has been consistently handed down as a “torch,” demonstrating PILOT’s approach to customer satisfaction, which starts with putting the customer first at every stage, from research and development through to manufacturing and sales.
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